Most photography businesses are small scale owned by an individual. The resources at their disposable might be limited as their scope could be for a certain location. However, the photography niche is highly competitive and despite the size of your business, you need to ensure that you are able to protect your own market share.
For a wedding photographer Kent to hopefully remain in the business for years to come, creativity, tenacity and hard work are important components. If you are one to give up easily or complain about making an effort, then photography is not the right part. If you do not innovate or are okay with copying the methods of others, then photography is also not for you.
HardWork is important but working smart is very key in growing a business. If you are able to grow your business then it means more income for you. But the path to sustainable growth requires you understanding your core competency. The core competency can induce your growth.
For core competencies, these two things are key:
When processing the images you capture, how do you go about it? Do you find it difficult? What is he quality like? Do you get great feedback on the quality of your images? What is your turn around time for processing an image?
Your answer to the questions above says a lot about whether your image processing is one of the best things about your photography business. What good processing says about you is that you have good automation and shortcuts to enhance image production. It also reflects good on your technical and computer skills.
Something you can look into for your business growth is performing the processing for other photographers. This can be another source of income from you apart from your main income of photography. You can also offer training to diversify your source of income.
For every business, the importance of marketing cannot be undermined. Marketing incorporates elements of selling and advertising and that is what makes it easy to mistake it for them. In terms of marketing, you need to research your market, highlight a target, find out their needs, develop a suitable product or service that satisfies this need, get sales leads, convert them into customers and make sales.
Now, in terms of marketing, have you done a survey to find out if you get more customers Han your closest rival? What are the reviews you get when your products are compared side by side with the other wedding photographer Kent? Do you get positive takes ?
If you answered yes to the above, then another field is open for you. You can easily expand your market to offer your marketing services to those that need it.
Photography does not have to be a one way business. Apart from selling your skills of capturing memories, within that same niche you can find out another service you can offer to other businesses. You can have a B2C approach and a B2B approach. Not only does this ensure business growth, it opens up another stream of income for you as a wedding photographer Kent. Check out http://www.pennyyoungphotography.com/ for more information.